Addressing the World's Biggest Challenges
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The NI mission states our promise of improving everyday life by giving engineers and scientists a better solution for measuring and automating the world around them. Another way of saying this is that we view our job as providing you with software and hardware tools to address your unique application requirements. In doing so, we see ourselves as helping you address some of the world’s biggest challenges.
From Measurements to Design
For more than 30 years, NI has focused on providing a flexible, low-cost approach to making measurements through virtual instrumentation. In the last few years, we have expanded our vision to encompass more than just measurements and now provide a platform to address the broader requirements involved in designing and testing customer-defined solutions. We call this approach graphical system design. It is a revolutionary approach to solving design problems that blends graphical programming and commercial off-the-shelf hardware to help you design, prototype, and deploy your systems. This approach offers a single environment across all stages of design to increase productivity, save money, and deliver embedded technology to domain experts. We like to say that we have a platform where you can “measure it” and “fix it.”
Customer-Defined Solutions
For NI employees, it is rewarding to see the wide range of applications in which we are involved and how many of those significantly impact society – from designing safer automobiles to helping create new medical devices to making consumer electronics more reliable. As the world is presented with new challenges, and engineers and scientists are asked to step up, we’ve found our customers at the leading edge of new research areas. Our software-based approach is ideally suited for these new areas, where researchers often do not have access to equipment specially designed for their specific applications and must build custom solutions.
Green Engineering
One of the greatest emerging challenges engineers and scientists face is related to energy and the environment. The growing focus on climate change and renewable energy is creating significant opportunities for engineers and scientists with new industries, innovations, jobs, and fortunes lying ahead. We believe this is a great example of how our “measure it, fix it” platform is being put to use as we have a significant number of customers already using our products to not only make measurements but also design new solutions in a broad range of green areas.
In this issue, you will see a series of articles related to green engineering. We are very excited about how our platform is being used in these areas. We want your feedback, and we want to make sure we’re doing all we can to help you address some very big challenges.
– John Graff
John Graff has been with National Instruments since 1987 and is the vice president of marketing and customer operations. He received a bachelor‘s degree in electrical engineering from The University of Texas at Austin.
This article first appeared in the Q2 2008 issue of Instrumentation Newsletter.
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